• Build your own digital marketing agency
• Start an online business
• Use digital marketing to build an existing business
• Sell your skills to companies who need online marketing
• Become a digital marketing coach

Never before has digital marketing been so relevant in society as it is today. Jobs are being replaced by automation, the pandemic has shut many businesses down and people need another option to earn a living. By learning digital marketing, you’ll have a recession-proof marketable skill which can be used from anywhere!

Digital Marketing Mentorship – My Story

I found a digital marketing and online business mentoring program after years of struggling to learn how to earn online. After trying to sell my own ebooks, building an eBay business and even learning Forex marketing for a couple of years, I realised that I needed to learn marketing.

Despite learning some skills online, I couldn’t get people to my websites. I couldn’t sell my ebooks and even after finding a clever business model known as affiliate marketing; I still couldn’t sell many products. It was because I didn’t understand digital marketing.

I jumped from one course to another for many years. You can read about them in my digital profit course review. Eventually I found a company which offered a digital marketing mentorship, a range of digital products I could promote and coaches and mentors to help me build an online business.

Digital Marketing Mentorship – The SFM

Stuart Ross and Jay Kubassek created an online business and marketing mentorship program called the SFM: Six Figure Mentors.

I was a struggling affiliate marketer when I found Stuart’s video on Facebook and I signed up to the free video series. Despite some doubt over the authenticity of the program I signed up and was able to meet other affiliates and even met the founders Stuart and Jay at a meeting in London in 2014.

The SFM offers a training and education program which can operate as a stand-alone business. As an affiliate marketer you can promote the training and education programs through the SFM and earn commissions on the sales. I was trying to build a kung fu school at the time of joining and used the education to advertise my school.

Digital Marketing – Mentors & Coaches

Having access to mentors, coaches and groups of people who were on the same journey helped massively; both in building my kung fu business and also in learning the strategies of successful affiliate marketing.

One of the main problems in working alone online is lack of knowledge and understanding. It’s easy to go down many rabbit holes and spend weeks and even years on the wrong kinds of activities. Weekly webinars, seminars and 1 on 1 affiliate marketing coaching helped me massively.

Digital marketing is not just for affiliates though. Affiliate marketing is one way to earn through using digital marketing. But many companies use digital marketing to advertise their existing business too.

Digital Marketing Strategies

There’s various digital marketing strategies which can be used for business. Most businesses use a combination of strategies but the best strategy is to use paid marketing. Paid marketing platforms like Google Adwords let businesses attract specific customers directly to their business.

There’s also Facebook and YouTube too which are superb platforms for targeting a specific person according to their demographics. Age, location, interests and connections can all be targeted with online marketing. This can make it very easy to attract the right kind of audience for your business.

Blogging

Blogging is a digital marketing strategy I’ve used for years now. This article is an example of a blog post which can be used to attract the right kind of audience. By making a habit out of blogging regularly, marketers can target the kind of people who are suitable for their business.

If their content gets found, they can even get customers for free; given the time and energy. The best way to create content is to find the most appropriate keywords for your target audience. When you can also find those which offer the least competition, you have a chance of getting free traffic from Google and the other search engines.

Direct Response Marketing – PPC

PPC or pay per click marketing lets you advertise directly to people who meet your “perfect customer” criteria. For example, Google Adwords lets you target specific search traffic. When someone types a certain keyword into the search engine, your advert comes up. Only when they click on your advert do you pay.

Facebook lets you target people by their location, age and interests. So if you can carefully identify your perfect customer “avatar”, you’ll be able to spend money on acquiring customers directly. When you get this right, you can simply increase your budget and find more very quickly.

Digital Marketing Mentorship – Money Without Your Own Products

You can even use digital marketing to make money without any of your own products or services. A clever business model known as affiliate marketing lets anyone promote and sell other people’s products online. You can then earn commissions based on those sales. Affiliate marketing also gives anyone to possibility to work from anywhere globally without a boss or a job.

This was the main reason I was first attracted to affiliate marketing. I wanted to escape the 9 to 5 life and work from home. Despite a lot of struggle with affiliate marketing in the early days, I eventually found a business model which worked, through the SFM digital business system.

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