What’s the difference between high ticket digital marketing and low ticket digital marketing? Well of course the “high ticket” refers to the product you’re selling. With a high ticket item, you’re offering greater value to the customer and therefore the product or service carries a larger price (and therefore a larger commission). A larger cost per sale is good for marketing because it means you can afford more costly advertising. With low value items to sell, it’s much more difficult to sell items and recoup your advertising costs when using paid marketing methods.
So for example let’s say you’re selling an item at $100 and of that amount you earn 40% commission ($40). To make profit, you’ll need to run advertising spending less than that amount for each sale you make. With a high ticket product worth $4000 (with 40% commission) you’ll earn $1600 per sale. This gives you much greater chance at profiting when running an advert. You can spend up to $1600 on advertising in this scenario and still break even! But with the low value product your budget will have to be pretty tight. You can only spend $40 and break even (if you don’t sell anything) before you’re running at a loss.
High Ticket Digital Marketing – Selling A Product Range
A product range gives you even more leverage. So for example let’s say you’re selling the above example product for $4000 but you also have subscription products within your sales funnel. You can earn $1600 per sale (at 40%) but you also earn a recurring commission every month from subscription sales. Add to this a range of products which offer low, medium and high ticket value and you can see how you can be more profitable from a model like this.
A high ticket digital marketing funnel gives you the best opportunity to become profitable using paid marketing. With lower value products it’s much more difficult because the margin of error for learning marketing is so much smaller. With only a small valued product, you can’t spend as much in your marketing budget before running into a loss. With a high ticket sales funnel, you can more easily recoup your costs and turn a profit, even just from only a few sales.
Best High Ticket Products To Sell For Affiliates
Affiliate marketers can sell almost anything online. Providing a product has an affiliate program, you can earn money selling it. Some products pay much more than others of course with high ticket products paying the most. Even a high ticket items though, only pays once. Subscription affiliate products can, over time, pay much more than a high ticket items.
With a subscription product, your customer pays a monthly/weekly fee. So your commission is a recurring one which continues as long as your customer maintains their membership. With software products and business tools, for example, this can be for years, if the product is vital for the building of a business.
An autoresponder tool, for example, is a great product to sell as an affiliate because it’s an essential part of an online business. While commissions are small, they are monthly commissions which pay you a recurring income from each customer you can refer. Autoresponders are used by affiliate marketers to collect email subscribers from a website and automate the delivery of email marketing messages.
Most Effective Digital Marketing Strategies
The most effective digital marketing strategies are those you can scale up! Organic marketing methods such as blogging can take months or even years before you get traction. But with paid marketing methods such as Google Adwords, for example, you can get traffic almost immediately.
The problem with paid marketing is the cost. If you’re a beginner too, expect to spend some time learning a strategy which works. With a low valued product this is going to cost you a lot of money while you experiment with different advertising campaigns. But with a high value product range, you can get profitable much more quickly.
With a digital product like a training course or internet business software, one of the best strategies for marketing is to build an email list of subscribers and promote the product through your list.
For help and advice in building a from scratch high ticket digital business visit affiliate marketing mentors and sign up to the newsletter.
See also affiliatemarketingcoaches.com for help and support with a from scratch affiliate business.